NEW GENERATIONS / VOCATIONAL Service

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Vocational Service, one of Rotary's Avenues of Service, encourages Rotarians to serve others through their professions and to practice high ethical standards. Rotarians, as business leaders, share skills and expertise through their vocations and inspire others in the process. Observed each October, Vocational Service Month spotlights Rotary club projects related to this avenue, offering an opportunity for clubs and districts to use their professional skills in service projects.

When professionals join a Rotary club, they do so as a representative of their particular business or profession.

Rotarians have the dual responsibility of representing their vocation within the club and exemplifying the ideals of Rotary within the workplace.

Vocational Service Focus
�Promotion of the highest ethical standards in all occupations
�Recognition of the worthiness of all useful occupations
�The contribution of your vocational talents to address the problems and needs of society
�Values expressed in the Four-Way Test and the Declaration for Rotarians in Business and Professions

New Generations Committee

Representatives at the 2010 Council on Legislation approved an enactment 28 April to add a fifth Avenue of Service: New Generations.

After adopting an amendment to change the name from Youth Service, as originally proposed, to New Generations, the Council narrowly supported the addition to article 5 of the Standard Rotary Club Constitution. The 263-250 vote was received by surprised gasps and applause after a short debate.

New Generations joins Club Service, Vocational Service, Community Service, and International Service as the foundation of club activity. Before starting a project, Rotarians are asked to think broadly about how their club and its members could contribute within each avenue.

“It’s a significant change – a historic day in Rotary,” said Council Chair Mark Daniel Maloney. “Rotarians have always strongly supported youth activities even though they were never part of the four Avenues of Service. I think this strengthens our commitment.”

The Avenue of New Generations recognizes the positive change implemented by youth and young adults involved in leadership development activities, community and international service projects, and exchange programs that enrich and foster world peace and cultural understanding.